A&R

A&R Professional & Music Visionary

With a deep-rooted passion for discovering and cultivating talent, Warren brings a unique perspective to the role of Artist & Repertoire (A&R). Known widely for his artistic endeavors as SSG in the UK music scene, Warren has seamlessly transitioned his creative energy and industry knowledge into identifying and nurturing the next generation of artists. Drawing from years of firsthand experience in performance, production, and promotion, he offers a rare blend of artistic intuition and strategic expertise.

Warren’s extensive background as a performer includes appearances at prominent venues across the UK and have not only shaped his understanding of the live music landscape but also sharpened his ability to identify what makes an artist resonate with audiences. His work in crafting compelling music videos further highlights his creative vision and ability to connect with diverse audiences through visual storytelling.

In his role as an A&R, Warren focuses on scouting raw talent and guiding them through the creative and professional aspects of the music industry. Leveraging his network within the UK music scene and his own experiences as an artist, he offers emerging talents invaluable insights into building sustainable and impactful careers. From mentoring artists on stage presence and songwriting to collaborating with producers and marketing teams, Warren is committed to fostering innovation and authenticity in the music industry.

As an advocate for artistic growth and collaboration, Warren is dedicated to shaping the future of music. Whether working behind the scenes or in the spotlight, his mission remains the same: to elevate raw talent, unique voices and create unforgettable experiences for audiences worldwide.